Someone finally thought up a fresh idea for trying to carve away some of the iPad's market share. Instead of adding more features or making it thinner, retail giant Amazon decided on a simpler strategy.
Lower the price.
No one has been able to offer a compelling reason to spend as much or more on a tablet from the competition to justify its choosing over the iPad. Manufacturers of the most recent Android based tablets may have priced their offerings out of the marketplace – even if they may be more versatile than the current king.
Amazon has recognized that there is a large percentage of potential tablet buyers that have, to this point, remained on the sidelines because of the high cost of entry. By pricing their new Android based Kindle Fire at $199, the company has introduced a very appealing choice. Preorders are already off to a great start.
Here is a device that, to the average consumer, can do most of what Apple's iPad can do at less than half the price. The specs aren't the same, but who cares? The ubiquitous neighborhood Walmart is proof enough that Americans are most concerned with low prices.
As long as Amazon doesn't apply its control and lock it down too much, the Kindle Fire should fly off the shelves this fall. I wouldn't be the least bit surprised to see it become the must-have gadget this holiday season.
Images from Amazon.com
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